Powered by KEF
Sound of Life
Content marketing.
Community strategy.
CMS Development.
Creating a new global lifestyle publication that can broaden the voice and appeal of KEF to reach and engage with a wider audience. A strategic brand initiative to build a strong community with premium audience access through curated culture for growth marketing.
Brand
Sound of Life. Powered by KEF.
English | Chinese
Year
2018 - Mar 2025
Solutions
Content strategy
Content creation
Content marketing
Community activation
Editorial curation
Social engagement
CMS development
Content monetisation
Site architecture
In Partnership
Bodacious
KOO Studio Collective
Spark Content
Content contributors
Flow Digital
Credit: soundoflife.com
What the brand needs
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For over six decades, KEF has maintained its position as a premium audio engineering brand, historically serving audiophile enthusiasts (predominantly male, aged 35-65, with high disposable income). In 2018, the brand had initiated a strategic pivot to:
Expand market reach to acquire younger audience psychographics as part of direct-to-consumer strategy
Modernise brand perception
Diversify revenue streams
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As part of the holistic five-year digital transformation strategy, the roadmap encompasses a content and editorial strategy to complete KEF’s content ecosystem — for a community with both the curious and the connoisseurs and be the go-to content hub for cultural curation of progressive and provocative content through the lends of sound.
Exploring the conduit of sound and how it inspires different people, places, designs and experiences; from the far-flung fringes to the new frontiers.