KEF Brand Campaign
Listen and Believe
Brand strategy.
Brand activation.
Experiential marketing.
O2O campaign strategy.
Activate KEF’s renewed brand strategy “Listen and Believe” through its debut campaign: Take it Home. Built around its core brand pillars, this experiential 360 campaign strategy is designed to create a triple-win impact for consumers, retailers, and the brand — through artist-curated, intimate IRL listening events across cities with rich music cultures and communities.
Brand
KEF
Take it Home
Year
Nov 2023 - Mar 2025
Solutions
Brand strategy
O2O campaign strategy
IRL immersive events
Content creation
Editorial curation
Print & Merch
Community activation
Social engagement
Artist engagement
In Partnership
Spark Content
Sound of Life
Locations
Amsterdam
Tokyo
Melbourne
London
Seoul
Credit: KEF.com
What the brand needs
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For over six decades, KEF’s obsession over the power of high-fidelity sound has maintained its position as a premium audio engineering brand. In 2023, KEF had renewed its brand strategy, with three core pillars: moments, meaning and magic. KEF realised the need for its brand to build genuine and direct relationships with artists in the music industry. With its new brand strategy, KEF continued its journey to modernise brand perception through:
Expanding market penetration directly with artists’ communities by nurturing genuine ambassadorship
Curate immersive listening experiences through exploration of artist stories and bringing ‘moments, meaning, and magic’ to life
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KEF’s first-ever brand campaign ‘Take it Home’ is a curated series of intimate listening events across selected cities, featuring emerging artists deep-rooted in their local communities. These experiences are curated by the artists, hosted by KEF, crafted for music lovers, festival fanatics and for everyone who chooses to ‘Lean in, listen close.’ - as the artist intended.
Each ‘LISTEN’ event is an explorative journey told through the artist’s life stories, paired with a curated playlist exclusively for the night’s audience, and brought to life over six decades of obsession over the power of high-fidelity sound.
‘LISTEN’ events happened in Amsterdam, Tokyo, Melbourne, London and Seoul.
LISTEN Events
Each ‘LISTEN' event takes guests on an intimate journey, where artists share personal stories and curate exclusive playlists for the evening. These special moments are brought to life through six decades of six decades of obsession over the power of high-fidelity sound.
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Seoul-based singer-songwriter, sogumm, solo artist and a member of the musical collective Balming Tiger.
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Hosted at KEF Music Gallery London, Victor Ray showcased his artistry through an intimate listening session with live performance. The former street performer delivered soulful music and stories that captivated the audience.
His rise from local busker to celebrated artist exemplifies London's vibrant music scene. Ray's authentic storytelling and distinctive vocals have earned him a massive following.
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Headliner Nai Palm embodies Melbourne's creative spirit through boundary-pushing music that blends raw energy with community connection.
As the creative force behind Hiatus Kaiyote in 2011, her genre-defying compositions have earned worldwide recognition.
At Listen Melbourne, she offered a personal tour through the sounds that shaped her artistry.
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Few artists rival Daito Manabe’s boundless creativity. Positioned at the crossroads of music, visual art, scientific inquiry and technology, he continually probes the essentials of human experience. His path began behind turntables, not in a lab. After the joint collaboration "Journey Through Sound," Manabe headlined Listen Tokyo, where his curated playlist and live performance took the audience through the formative steps of his DJ origins.
Explore more
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As the inaugural city in the Listen events series, Amsterdam's success hinged on selecting artists deeply embedded in the local community—creating an authentic bridge between KEF and the city's music culture.
His thirty-year legacy in music spans Rush Hour's record store, label, and distribution hub. With the motto "give the gift of music," he's built global communities united by sound appreciation.
His thirty-year legacy in music spans Rush Hour's record store, label, and distribution hub. With the motto "give the gift of music," he's built global communities united by sound appreciation.
05
LISTEN SEOUL
16 JAN 2025
04
LISTEN LONDON
5 SEP 2024
03
LISTEN MELBOURNE
7 JUL 2024
02
LISTEN TOKYO
7 MAR 2024
01
LISTEN AMSTERDAM
24 OCT 2023
All materials shown here are solely for the purpose of showcasing client work.